Who is Rhodes?
Rhodes isn’t a convenience store; we’re people. People that know a customers’ favorite drink before they reach the drive-thru window. People that notice if a daily customer misses a visit because they’re under the weather. People that make dinner for a family juggling so many activities they don’t have time to cook. Through our people and relationship-focused culture, we have completely raised our customers’ expectations of the typical convenience store experience. Let our employees tell you more.
Our mission is to be a superior convenience store business; committed to excellence by creating a valuable experience for every guest and team member.
R – Respect and trust our team and guests
H – Honesty to self and others
O – Outstanding experience for every guest
D – Do what we say we will do every time
E – Empower all well-trained team members
S – Service + Execution = 101 Success
Rhodes convenience stores started in 1963 when a young, hardworking oil jobber capitalized on a highway expansion project and later discovered an emerging retail gasoline market. A second generation of management then joined the company who established internal corporate functions and energized marketing efforts creating clear distinctions from other local convenience stores. Today, Rhodes operates 29 retail stores throughout Southeast Missouri and Southern Illinois while enjoying consistent growth.
Many strategic decisions and critical turning points have also contributed to the company’s long-term success. With every critical turning point that Rhodes has encountered, the same recurring theme has existed; provide quality products in a convenient manner, and most of all, build customer relationships that will keep them returning. These are the foundations that have made Rhodes a consistent, and often daily, stop for the hardworking men and women of Southeast Missouri and Southern Illinois.
Late 1970s – Early 1980s
Jim Maurer, formerly a service technician with LP Gas, became Rhodes Oil Company’s Office Manager. Maurer formalized financing and accounting practices while developing the company’s corporate structure, which is still used today.
Paul Dirnberger, originally a part-time cashier at a Pump-Ur-Own station, introduced bold and innovative marketing ideas to grow the chain, which primarily provided gasoline, oil, beer, cigarettes, bait, and tackle.
1986 – 1994
1990s – 2000s
Rhodes 101 Stops Convenience Stores pioneers drive-up window service in its locations, which becomes an essential feature for providing quick, convenient service to customers.
Rhodes 101 Stops introduces a proprietary charge card for retail and business accounts.
Fountain soft drinks become a popular product at Rhodes 101 Stops, making it Coca-Cola USA’s number one chain for volume soft drink sales on an incident rate.
In April, a new logo is adopted, which triggers the rebranding process. The new design focuses solely on the Rhodes name and drops “101 Convenience Stores” from the design.
In the same month, a new store design is introduced in Farmington, Mo. using a larger footprint, warmer color palette, and local photography appealing to the community which supports the store’s operation as customers and employees.